About Us

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About Us

Our Story

Founded in 1994, UB Emirates LLC has grown from a general trading firm into one of the UAE’s most respected and trusted names in electrical distribution. As an ISO 9001:2015 certified organization, we operate as one of the leading cable distributors in the UAE, importing, stocking, and supplying high-quality electrical products from globally recognized brands.

Over the years, we have become a reliable electrical products supplier in Dubai, offering an extensive portfolio that includes cables and wires, luminaires, fans, cable management systems, enclosures, water heaters, electrical accessories, and more. Our product quality, competitive pricing, and exceptional services.

UB Emirates LLC serves customers across the UAE with a strong distribution network supported by dedicated sales and service teams in each region. With a 60,000 sq ft warehouse in Ajman, a corporate office in Dubai, and branches in Abu Dhabi and Ajman, we ensure efficient supply and timely delivery. As the leading cable and wires distributor in the UAE, we also export to GCC, Middle Eastern, and African markets, reinforcing our reputation as a trusted electrical materials supplier in Dubai for over 30 years.

Why UB Emirates LLC

An ISO 9001:2015 Certified Facility

More than 25 years of experience

Sole agent or distributor of well known products

Quality brands at reasonable prices

Sole agent or distributor of well known products

Quality brands at reasonable prices

Mission & Values

Our mission is to be the global leaders in the distribution of electrical products by delivering high-quality, trusted brands at competitive prices. We are committed to upholding the highest standards of professionalism, integrity, honesty, and fairness in every relationship. We ensure long-term value for our customers, partners, and communities.
Vision

Our vision is to be the recognized, trusted provider of branded electrical products known for superior quality, reliability, and value. We strive to advance safety and security through continuous innovation and technology, creating new growth opportunities and enhancing the experiences of our customers, employees, vendors, and stakeholders worldwide.

History & Milestones

Our journey is crafted with dedication and progress. Explore the significant milestones that define our evolution, market presence, and commitment to excellence across the UAE and GCC.

- 1994
- 1999
- 2005
- 2010
- 2012
- 2013
- 2019
- 2020
- 2024 - 30
Foundation & Trust

As a general trading company, UB Emirates LLC was established as a trusted electrical product supplier in Dubai and set the stage for long-term growth in the UAE market.

UAE Expansion

Expanded our operations across the UAE, strengthening our presence as a reliable wholesale electrical supplier and enhancing service coverage to support contractors, traders, and industrial clients nationwide.

Cable Division Launch

This year, we launched the Cable Drivion, marking a major milestone in our journey as a leading cable and wires distributor in the UAE, by offering premium-grade products from globally recognized brands.

Warehouse Expansion

A 60,000 sq. state-of-the art warehouse in Ajam was opened in 2010, enhancing storage capacity and enabling faster delivery as a growing electrical materials distributor in Dubai and across the UAE.

Project Division

By introducing the Project Divison to provide specialized support for large-scale developments, offering reliable electrical solutions to MEP contractors, construction firms, and government sectors across the UAE.

Export Expansion

We started the Export Division operations, expanding our reach beyond the UAE and supplying high-quality electrical materials to the GCC, Middle Eastern, and African markets as a trusted regional distributor.

Oman Entry

In 2019, we commenced operations in Oman, extending our capabilities as the leading wholesale electrical supplier in the UAE into the wider GCC, strengthening regional distribution and customer support.

Bahrain Expansion

By expanding into Bahrain, there was a further growth of our footprint as a dependable cable distributor in the UAE with stronger regional operations supporting long-term partnerships across the Gulf.

Years Excellence

We celebrated 30 years of excellence in the GCC, reinforcing our legacy as a trusted electrical materials distributor in Dubai committed to quality, reliability, and continuous innovation.

Leadership Team

Evelyn Ramos

Chief Executive Officer

Sarah Al-Mansouri

Group Chief Executive Officer

Omar Bin Zayed

Chief Operating Officer

Aisha Nasser

Chief Financial Officer

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